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CO2eco

Challenge:

Global climate change has already had observable effect on the environment. Scientists have high confidence that global temperatures will continue to rise for decades to come, largely due to greenhouse gases produced by human activities. CO2eco developed an innovative contract to connect corporate clients with landowners accelerating investment in climate and nature. The clients brief was to develop a simple logotype, and the most logical solution was a play on the letters using different casings, and establishing that the  a clean with a definitive look. A corporate identity manual was developed including a website with other branding & communication elements.

Solution:

With a simple typewritten font and easy to read, starightforward statement, we began exploring the core values positioning this new product in the marketplace. A comprehensive brand guide was created that meets the need of all the brand touchpoints. The colour palette resonated with the environment and the use of images captured had a similar genre, with the goal of delivering a consistent CO2eco message.

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