Wijnland Auto Museum
Challenge:
Although Wijnland Auto Museum is an ideal location.
The challenge was how do we create a visual presence in the market place. Attract more walk in’s and position the museum as Cape Town’s best car museum destination. With a complete identity makeover, it was much needed to evolve the brand position, visual identity, and web presence to embracing its personality and brand values.
Solution:
We began with exploring opportunities for positioning and visual direction. We evolved Wijnland Auto Museum current mark to be unique, ownable and anchored in its core brand attributes. The work was extended into a new brand identity and a rebuild on a website experience. Partnering with this exceptional client, we accomplished a strategic and elegant complete refresh of the Wijnland Auto Musem brand.
